La Liga has become the first European football league to globally broadcast a match on Facebook Live after agreeing terms with the social media platform’s official live streaming partner Grabyo.

The live streaming company began working with La Liga last year, helping the league distribute short-form video clips to Facebook, Twitter, YouTube and Instagram simultaneously.

Gareth Capon, chief executive of Grabyo, said La Liga broadcasting a competitive fixture to Facebook is “a great example of major sports rights holder using the reach, engagement and viral distribution on social media platforms to distribute their content”.

Last night match between Granada and Real Betis was the first live game to be broadcast on Facebook and was watched on the official Facebook pages of La Liga and television channel Gol.

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