Pay TV broadcaster Supersport has secured the main English Premier Soccer league broadcast rights for another three seasons. The current deal will expire in 2019 but Supersport has already secured the rights for the 2019-2022 period.
The new deal will see Supersport maintain extensive coverage of the popular English Premiership throughout sub-saharan Africa.
“We are extremely pleased that SuperSport, our longest-serving international partner, has again invested in the rights to broadcast the Premier League and will remain with us until the end of the 2021/22 season,” said Premier League Executive Chairman, Richard Scudamore.
“Under the new agreement, we look forward to enhanced broadcast and promotional commitments, as well as access to an expansive network of Naspers companies to further develop our presence across Africa.
“Through their high-quality broadcast and digital platforms, I am confident that over the next five years SuperSport will make the best Premier League content available to our many passionate fans across the region.”
Gideon Khobane, CEO of SuperSport, said: “SuperSport is proud to have been a partner of the Premier League since its inception 25 years ago and we know our customers love this league.
“We’re delighted to continue this partnership for a further five years, as a sign of our commitment to continue to provide our loyal DStv and GOtv customers throughout the continent with the best sporting action from around the world.”
Supersport has faced stiff competition in recently from Chinese owned Star Times as well as Econet Media’s Kwese TV. However securing the much sought EPL is likely to have DSTV continue to have a grip on the African market for the coming years.