Rwanda has signed a sponsorship deal with French giants Paris Saint-Germain (PSG).
The partnership is for three years, and it’s similar to that with EPL side Arsenal signed in 2018 which aims to promote tourism and products from the east African country.
— Paris Saint-Germain (@PSG_English) December 4, 2019
PSG will advertise the ‘Visit Rwanda’ brand through stadium banners, the women’s team shirts as well as the training kits for men.
Rwanda will also utilise the new relationship to develop football in their country by nurturing and mentor emerging talents.
The financial details of the deal, however, has not been disclosed.