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Castle Lager considering not renewing PSL sponsorship deal

Delta Beverages have given the biggest indication that they will not be renewing the sponsorship deal with the Premier Soccer League. The current deal expires this year.

Delta has been sponsoring the league for the past six year through its Castle Lager brand and the Chibuku Super Cup as well.

However recent events in particular the impasse between ZIFA and the PSL has left Delta reconsidering its options.

Speaking at the Castle Lager Premiership awards, Delta Marketing executive Max Karombo said the company had done a lot to contribute to the development of the game over the years but was extremely concerned at the current state of affairs in the local game.

“At the moment we don’t have the PSL chairman making of difficult for us to engage in any negotiations for possible sponsorship renewal said Karombo

“We honestly don’t know what will happen until there it total sanity in football. It is incumbent upon football upon football authorities to put their house in order and everyone who is a stakeholder in football must demand sanity he added.

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